NFL owners voted on these cities on May 24, 2016, with the first round of voting determining the host for Super Bowl LIII, the second round deciding a different site for Super Bowl LIV, and the third round deciding the site for Super Bowl LV. The four finalists for Super Bowl LIII, all in the Southeastern United States, were:

Mercedes-Benz Stadium, Atlanta, Georgia: This will be the first Super Bowl played at Mercedes-Benz Stadium after it opened in 2017. The city has previously hosted two Super Bowls at the Georgia Dome, with the last being Super Bowl XXXIV in 2000.
Hard Rock Stadium, Miami Gardens, Florida: South Florida has previously hosted 10 Super Bowls, with the last being Super Bowl XLIV in 2010.
Mercedes-Benz Superdome, New Orleans, Louisiana: New Orleans has previously hosted 10 Super Bowls, with the last being Super Bowl XLVII in 2013.
Raymond James Stadium, Tampa, Florida: Tampa has hosted four Super Bowls, with the last being Super Bowl XLIII in 2009.

After three votes, Atlanta was awarded Super Bowl LIII at the NFL owners' meeting on May 24, 2016. The losing candidates, except for New Orleans which removed itself from the voting for all games except Super Bowl LIII due to event conflicts in 2020 and 2021, were then pitted against Los Angeles Stadium at Hollywood Park in Inglewood, California for Super Bowl LIV and Super Bowl LV hosting rights. Miami eventually won the rights to host Super Bowl LIV, and Los Angeles won the rights to host Super Bowl LV. However, on May 23, 2017, NFL owners opted to award Super Bowl LV to Tampa and give Super Bowl LVI to Los Angeles after it was announced that Los Angeles Stadium at Hollywood Park would open in 2020 due to construction delays.

The NFL unveiled the official logo for Super Bowl LIII in February 2018; it is a navy blue-tinted version of the design introduced at Super Bowl LI, and the overall branding of the game will feature use of blue and red. The host committee logo features a stylized overhead rendition of Mercedes-Benz Stadium's roof.